The survey is to be run by Enhance Media working in tandem with ABC ELECTRONIC. It is believed that it will represent the first set of demographic user data available, complete with unique user numbers. Given this, users will be able to make direct comparisons between job sites. Interested subscribers will, therefore, have access to the full picture of visitor activity on each of the sites surveyed.

The survey's scope will include the UK's top (ie most visited) online recruitment sites. Results from the first wave of NORAS are to be released in March 2002, following on from the fieldwork scheduled for February 2002. Demographic data will be collected from sites via pop up technology while an ABC ELECTRONIC audit will provide the unique user numbers.

Tim Elkington of Enhance Media commented, "The online recruitment industry is crying out for this sort of information. The growth of online recruitment advertising in the UK is being inhibited and advertising decisions made more difficult due to the current lack of comparable data. NORAS will solve this problem and enable recruiters to differentiate between online recruitment sites and make informed advertising decisions."

Tim Rodda of ABC ELECTRONIC added, "We welcome this initiative as it will enable direct comparisons of audited user numbers within one industry sector over the same time period, reinforcing the importance and value of comparable data."



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