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A Brand is a Promise | February 5 2002 |
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As the theme for the Chartered Institute of Marketing's 2002 conference to be held at the Royal Lancaster Hotel in London on 22nd February, branding will be investigated in a number of ways. Brands are invariably a company's most valuable asset. In an increasingly globalised and sophisticated market it has undoubtedly become easier for competitors to copy price, quality and service levels. In this environment the 'brand' is a company's real long-term guarantee of business success. The greater the reputation of the brand the greater the opportunity for creating distinct competitive advantage - the result of which makes an immediate and positive impact on the bottom line. From managing brands in a period of economic slowdown to translating brand values from an off-line environment to on-line. Managing brand resilience during periods of merger and acquisition, as well as maintaining an organisation's core brand values are all themes that will be discussed at the one day event. Planned speakers include:
For further information, visit www.cim.co.uk Simple printable version of this article. Email this article to a friend.
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