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BHBIA Annual Conference | March 26 2002 |
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The British Healthcare Business Intelligence Association (BHBIA) Annual conference is now a month away. Running over two days on the 23rd and 24th of April, this year's event is themed 'Competitor Intelligence and Competing Intelligently'.
Day 1 appears to be jammed-packed full of opportunities for networking, knowledge-gaining and knees-ups. The morning consists of 3 speeches before a short scheduled BHBIA Annual General Meeting. The programme then runs to 2 more presentations, before a selection of workshops rounding of the day's formal sessions. The evening should swing with a Gala dinner, followed by entertainment with a late-night disco and casino for party-lovers.
The confirmed presentations for this first day are:
- Winning with Competitor Intelligence - Andrew Pollard, Managing Partner EMP Intelligence Service. This is a look at the five 'P's of competitor intelligence.
- Promoting Intelligently to the Correct Doctor - Terry Hardy, Director, Radmos Limited and Nicky Richards, Director, compufile Limited. This is a case study on the effectiveness of a client's promotional strategy.
- Global Brand Strategy - The Sword of Damocles - Julie Hill, Senior Market Research Professional, Eli Lilly and Debbie Allen, Research Manager, Adelphi Research UK. This is a case study on how global segmentation strategy can work.
- Competing Intelligently, Communicating Intelligently - Sue Christy, Director, Taylor Nelson Sofres and Rupert Whitehead/Barry Gowers, Gowers Advertising
This is a look at how ad agencies can produce communications materials and the link with MR.
- Do Brands Exist in Cancer? - Jane Hill, Market Research Manager, Amgen and Christine Corner, Director, Silver Fern Research. This is a look at how branding is an integral part of specialist marketing.
Day two kicks off with a morning of lively and topical debate in the form of three more presentations. These have been confirmed as:
- The Quest for an Ideal Inhaler - Paula Smith, Director, NOP Healthcare and Rachel Carey, Child Psychologist, NOP Family and Mark Saunders, Director of Business Development, Innovata. This is a case study on asthma patients and healthcare professionals and prototype inhalers.
- Exploring the Taste Dimensions - Simon Hails, Head of Consumer Research, Reading Scientific Services. This is a discussion of OTC and personal care research on optimising medicines' flavour.
- Brand Innovation and the Factors of Change - Jon Chandler, Managing Director and Mike Owen, Chairman, Context Research International. This is a book extract examining new pharmaceutical brand development.
After lunch, the conference reverts back to the same workshops as held on Day one repeated, giving delegates the opportunity to attend other sessions. The day then concludes with three final papers, confirmed as:
- Relaunch Research - Meg Blair, Chairman, The ARS Group. This is a repeat of the ESOMAR Rome 2001 paper last year on a MR team re-establishing a project.
- Mapping Brands with Decision Trees - Stephen Frost, Divisional Director, Martin Hamblin, John Fullarton, Director, Decision Research and Peter Sharplin, Manager Health Economics, Aventis Pharma UK. This is an investigation into the decision-making processes of prescribing committees.
- Swings and Roundabouts: The impact of patient support and pressure groups on patient expectations and on GP's patient management - Neil Reynolds, Research Manager, Taylor Nelson Sofres. This is an assessment of research conducted among GP's and Multiple Sclerosis sufferers.
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