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PMB and KMR Form Partnership | April 25 2002 |
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PMB, Print Measurement Bureau, and KMR, owners of the Global Target Group Index (TGI), have announced an agreement establishing PMB as Global TGI's Canadian partner. Under the terms of the agreement, PMB is granted Canadian sales rights to Global TGI's research data internationally, and Global TGI member companies are granted corresponding rights to PMB research data. According to PMB President, Steve Ferley, 'Our new relationship with Global TGI will give PMB members unparalleled access to single-source research data from 37 countries. PMB members with international interests can now access data from countries as diverse as France, USA, Argentina, Hungary, India, Russia, China, Japan, UK, Brazil and Germany - and many more.' Andy Brown, CEO of KMR added, 'PMB's history, the quality and comprehensiveness of its product data, and its marketplace acceptance make it the ideal TGI partner for Canada. We are pleased and proud to be able to provide Canadian data from PMB as part of our global offering.' KMR provides TGI or similar studies in 37 countries, with unrivalled access to single-source data on product and brand usage, media behaviour, demographics, lifestyles and attitudes. In each country, the study presents a complete picture of consumer behaviour and provides the basis for informed targeting, segmentation, planning, buying and selling of advertising. The TGI study in the UK has been operating successfully for over 30 years. Founded in the early 1970s, PMB is the leading industry organisation in Canada supplying single-source national print and product consumption data. Over 530 company members access and use the annual database, which measures more than 2,750 products and almost 3,000 individual brands, and provides the same extensive demographic and lifestyle data as the TGI studies worldwide. Simple printable version of this article. Email this article to a friend.
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