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New Insight on Marketing to Children | April 29 2002 |
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Given the controversial environment surrounding marketing to children, those in the industry must be doubly sure that they get their marketing approach right. A relaunched journal, Advertising & Marketing to Children, is designed to assist by aiming to help marketers reach under-18s through both responsible and successful campaigns. Billions of dollars are spent worldwide on marketing to children, but it remains a highly contentious issue. Bans on advertising to children are already in place in some European countries and further restrictions are continually being discussed. Marketers clearly wish to behave ethically within established guidelines but must work in the face of pressure from lobby groups and special-interest organisations. Published by The World Advertising Research Center (WARC), the publishers of Admap, Advertising & Marketing to Children aims to provide concise and readable articles from leading practitioners, agencies and researchers at the sharp end, who are willing to share their know-how and experience. Recent articles have included:
For further information, visit www.warc.com Simple printable version of this article. Email this article to a friend.
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