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New Opportunities Fund Survey | June 21 2002 |
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New facts are emerging about the greatest threat to our green urban spaces. The finger of blame appears to point not towards local planners, politicians or pollution - but to the general public itself! This is according to a new MORI Social Research Institute survey commissioned by the New Opportunities Fund. The survey has also revealed a social class divide with regard to 'green' issues. Public concern was shown to reflect people's socio-economic status: if you are professional and middle class you are more likely to be environmentally aware and more likely, or able, to take action. The research also reveals that there is a distinct lack of green activity undertaken by the younger generation. Despite being future guardians of the planet, 15-24 year olds are less likely to purchase environmentally friendly products than older age groups and 39 percent of them don't have time to be green. The 15-24 year olds are also less motivated to 'do their bit' for the environment - one million (15 percent) think one person can't make a difference. Although the majority of people are motivated to be greener by 'doing their bit' for the environment (54 percent), or protecting their health (40 percent), a third of the UK population (33 percent) are motivated by saving money. This figure increases to 44 percent in the 15-24 age group. However, 50 percent of the population cite lack of amenities as the main barrier to recycling or being more environmentally-friendly. One in five say that the financial cost prevents them from doing more. Other points of interest from the survey include:
MORI interviewed a representative sample of 957 adults aged 15+ in 188 sampling points across Great Britain. Interviews were conducted face-to-face between 23 to 28 May 2002. Simple printable version of this article. Email this article to a friend.
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