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Future of Internet Ratings at comScore | July 5 2002 |
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comScore Networks has announced the second generation of its widely used, syndicated Internet audience ratings, and detailed plans for its continued industry leadership. comScore's Media Metrix division is aiming to continue the tradition of quality and innovation established by its Media Metrix Internet ratings, while drawing upon comScore's advanced technologies to address important new industry requirements and eclipse all competitive offerings. 'The recent merger of Media Metrix, the company that pioneered our industry, with comScore Networks, the first company to offer electronic measurement of Web-wide buying behavior, has created a new benchmark in Internet research services,' said Magid Abraham, Ph.D., president and chief executive officer, comScore Networks. 'comScore is now the largest North American supplier of Internet behavioural data and leads the industry with the highest quality and most innovative services.' In November this year, comScore Media Metrix will launch Media Metrix 2.0, billed as the most significant development in the history of syndicated Internet audience ratings. The service will expand the Media Metrix U.S. sample from 60,000 to more than 120,000 Internet users, while adhering to pure Random Digit Dial (RDD) methodology - media researchers' preferred sampling framework. Media Metrix 2.0 will use comScore's advanced monitoring technology to provide uninterrupted reporting of all previously-measured Internet behaviour, while providing expanded coverage of crucial activities such as: online buying, transaction behavior, at-work Internet usage and even more detailed use within the AOL proprietary network. 'These new capabilities underscore our commitment to providing the highest possible value and ROI from clients' research investment,' said Peter Daboll, president of the comScore Media Metrix division. 'Our commitment to RDD methodology also means the industry can count on consistent, seamless data delivery, using the research standards long-sanctioned by most media researchers. And, our dramatically expanded coverage of at-work Internet behaviour will be particularly valuable to many clients. The proprietary comScore technology used to capture usage data also means that clients will receive the most timely delivery of ratings data.' Simple printable version of this article. Email this article to a friend.
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