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Ipsos Fastest Growing Market Research Company in U.S. | August 5 2002 |
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Ipsos has been cited as the fastest growing market research company in the U.S. in the latest issue of the Inside Research newsletter. The company's U.S. revenues grew by 406% between 1996 and 2001, the newsletter reported, compared with the industry average of 66%. Ipsos now ranks 12th among the top 50 U.S. market research firms. 'Our strong performance is all the more remarkable given the current market conditions,' said Simon Kooyman, CEO of Ipsos in North America. 'The research market is facing challenging times, but we've been able to outpace the industry through a combination of steady organic growth and an aggressive strategy of niche acquisitions. Our growth is also a testament to the commitment of our staff and the faith of our clients.' The company's North American acquisitions include ASI Market Research Inc., (now Ipsos-ASI, The Advertising Research Company) in 1998; the Angus Reid Group (now Ipsos-Reid) and Tandemar Research Inc. (now part of Ipsos-ASI) in 2000; the Market Research division of The NPD Group (now Ipsos-NPD) and Riehle Research (now Ipsos Public Affairs) in 2001; and ACNielsen Vantis (now Ipsos-Vantis) this year. Simple printable version of this article. Email this article to a friend.
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