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MORI Strengthens Senior Management Team | September 4 2002 |
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Peter Hutton, long-time MORI partner, has been named Group Development Director in a move announced this week by MORI's Chief Executive Brian Gosschalk. MORI is bringing in industry top executive Greg Smith to replace Hutton as Head of MORI's Corporate & Consumer Division. 'These moves reflect MORI's continued emphasis on developing our long-term strategy,' explains Gosschalk. 'Peter's focus will be on developing and integrating new and existing services across the Group, while Greg will continue to build MORI's growing corporate and consumer business.' Peter Hutton has worked at MORI since 1974, when he joined as a graduate trainee from Cambridge, and is a Deputy Managing Director of MORI and a Director of MORI India. He has particular expertise in relating research and communications to the process of value creation, and developed the MORI Excellence Model to help companies link their corporate activities to the bottom line. Peter is a Council Member of the British Market Research Association, and a member of the Marketing Society. He is the author of Survey Research for Managers (Macmillan 1991).  Greg Smith joins MORI from having been Senior Vice President of Harris Interactive, and before that from Taylor Nelson Sofres where he was managing director of RSGB, responsible for the consumer research business in Ireland and ultimately development director for worldwide business and new projects. Greg is a Full Member of the Market Research Society and ESOMAR, the European Society for Opinion and Marketing Research, and is a member of the Institute of Directors.Simple printable version of this article. Email this article to a friend.
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