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Heinz is Most Recalled Brand in UK | October 15 2002 |
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The first GfK Brand Check survey carried out by Martin Hamblin GfK shows that Heinz is the most popular unprompted recalled brand in the UK. In a consumer survey of 1,000 adults, representative of the UK population, consumers were asked to name five brands of products or services. Heinz was top of the list with 17% of mentions, above Sony (14%), Kellogg's (13%) Persil (11%) and Coca-Cola (9%). Heinz was most popular with female respondents and those aged between 40-49 (21%). Brands like Sony, Adidas and Nike were more popular with males and those in the 16-22 age bracket. There were a high number of UK brands mentioned including Tesco, Sainsbury, M&S, Cadbury, BT, Asda and Vauxhall. The GfK Brand Check survey will now be carried out on a monthly basis using the Britbus Omnibus survey from Martin Hamblin GfK. Simple printable version of this article. Email this article to a friend.
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