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‘The Colour Purple’ | December 6 2002 |
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In the UK a new agency has been formed this week that the news that Stephen Bairfelt of the Purple Business Co and Trevor Wilkinson of Business Diagnostics have joined forces. Trevor will become a director of Purple Business Co Ltd with immediate effect and Business Diagnostics will be the specialist business to business division of Purple Business Co Ltd. The new agency will continue to offer high quality research based consultancy. In addition, the new agency will focus on its BookEnds service. BookEnds promotes an emphasis on the all important front end and back end of the research process. The front end encompasses the gathering and analysis of relevant intelligence and market information, and this has always been an area of specialisation for Trevor at Business Diagnostics. The back end comprises of the analysis and dissemination of research data, plus the identification of market opportunities and insights, which has always been the key focus for Stephen and Purple Business Co Ltd. Stephen and Trevor believe that their BookEnds service addresses the key requirements of clients in the current environment, namely high quality market intelligence and unique insights for competitive advantage in a flexible and cost effective manner. Between them, Stephen and Trevor offer over 40 years of research experience, including spells with Research International, BMRB, Shell UK, Taylor Nelson and The Research Business. They have each been running their own research consultancies for the past 5 years to a range of international and domestic clients. Simple printable version of this article. Email this article to a friend.
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