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Time and Fortune join Europe 2000! | December 17 2002 |
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Ipsos-RSL has just announced the latest new sponsors for the Europe 2000 series: in signing up for Europe 2003, Time and Fortune are marking their support for the survey for the first time, joining an already impressive group of international print, TV and agency sponsors. Following on from the successful launch of Europe 2002 in July, the series has gone from strength to strength. The fieldwork for Europe 2003, scheduled for launch in July 2003 is on schedule and promises equally good response rates and sample sizes as the last release. After consultation with the Europe 2000 agency user group, the data has been expanded significantly with the introduction for Europe 2003 of psychographics/attitude data. Planners can look forward to segmenting markets in different ways from the traditional behavioural measures. In contrast to some surveys' black box solutions, data on the individual statements will be available for planners to interrogate the mindset of the Professional and Executive universe of the Europe 2000 series. Commenting on the developments for Europe 2003, Hilary Birt Director of Ipsos RSL said 'Getting inside the minds of key business decision-makers and leading consumers is a major development for the 2003 release. We look forward to bringing this to the fore when the survey is launched in July 2003'. Simple printable version of this article. Email this article to a friend.
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