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FIND/SVP Acquires Guideline | April 5 2003 |
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FIND/SVP has announced the acquisition of Guideline Research Corporation, one of the leading providers of custom market research in the US, adding a broader continuum of research and advisory capabilities to FIND's existing suite of services. The terms of the deal have not been disclosed. The acquisition represents a major step in FIND/SVP's stated objective to build a comprehensive knowledge services company through internal development and strategic acquisitions. Founded in 1969, Guideline Research provides a wide spectrum of market research services to some of the nation's leading Fortune 1000 companies, advertising agencies and law firms. In 2002, Guideline Research achieved revenue of approximately $8 million and was significantly profitable. 'Guideline's ability to provide high-level analytic survey research is the perfect fit with our efforts to address our clients' critical business needs,' stated David Walke, Chief Executive Officer of FIND/SVP. 'The integration of Guideline's services will allow FIND/SVP to address the requirements of its many marketing and market research clients. From a financial perspective, the acquisition is expected to be significantly accretive to our earnings per share and, based on ongoing results relative to historical performance, the transaction has the potential to yield increasing incremental EBITDA and net income contributions both near and long term.' 'We are excited to combine our market research expertise with FIND/SVP's expansive knowledge base and industry expertise,' added Jay Friedland, Chairman of Guideline Research. 'We will leverage FIND's intellectual property to provide our clients with the broad range of knowledge and consulting services they currently seek.' The acquisition allows FIND/SVP's existing and prospective retainer clients that currently utilise third-party market research firms to receive all of their critical market intelligence directly from FIND/SVP. This all-in-one service will add valuable market research capabilities to the existing services for assessment and analysis, benchmarking support and competitive analysis currently provided by FIND/SVP's Strategic Consulting and Research Group. Guideline Research's six operating divisions include Guideline New York, Guideline Chicago, Advanced Analytics, Guideline Associates, Guideline Consulting and Tabline. The company's research expertise includes strategic research, new product development and brand repositioning, research for the law and advertising. Guideline Research provides its services to companies in more than 20 business sectors with special expertise in healthcare, financial services, consumer packaged goods, apparel, legal research, energy, insurance and Internet research. Simple printable version of this article. Email this article to a friend.
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