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WebSurveyEurope Partners with Martin Hamblin GfK | May 16 2003 |
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WebSurveyEurope, (a leading Internet survey company in the healthcare industry) and Martin Hamblin GfK, have signed a Letter of Intent to deliver online physician surveys. Under the terms of the Letter of Intent, Martin Hamblin GfK will have immediate access to over 40,000 physicians in Europe and the United States for performing marketing research. Martin Hamblin GfK Global Healthcare will perform questionnaire design, data analysis and develop insights and recommendations for their clients, while WebSurveyEurope will field the studies and provide the data. 'Martin Hamblin GfK Global Healthcare has an excellent reputation for performing high level research' said Jerry Arbittier, Managing Director of WebSurveyEurope. 'The company is well respected and an industry leader. They are the kind of company with which we want to build our membership of European healthcare companies.' 'Martin Hamblin GfK Global Healthcare is constantly investigating new methods for performing marketing research,' said Stephen Grundy, Managing Director of Global Business Development and Client Service at Martin Hamblin GfK. 'The speed and economics of the Internet will allow Martin Hamblin GfK to build on our strength of providing value-added and innovative strategies for our clients and continue our philosophy of delivering more' Jerry Arbittier continued, 'It is extremely exciting that we have quickly been able to garner such a high level of interest from European companies for our service. We are now confident that we will be able to aggressively build the WebSurveyEurope panel because it will be actively utilized. Our goal is to have 50,000 physicians in the European panel and 50,000 physicians in the U.S. panel with 25% response rates by the end of 2004.' WebSurveyEurope was founded in 2003 as a division of The Ziment Group and will continue to grow until it reaches a limit of ten member companies. WebSurveyEurope is an online service that was created to allow rapid, more accurate survey research among larger samples of physicians than traditional survey research methods currently allow. It features the world's largest dedicated research panel of physicians in the form of SurveyMedical and is forming additional healthcare panels for nurses, pharmacists and dentists. Simple printable version of this article. Email this article to a friend.
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