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ORC International wins Financial Research Award | July 9 2003 |
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ORC International has beaten off stiff competition to win the financial category at the first ever research awards to be sponsored by the UK's Marketing Magazine. The Marketing Research Awards 2003 have been designed to champion the role of research in driving innovation, providing insight and helping business decision-making. The ceremony was held last week at London's Langham Hilton Hotel. Judges were drawn from the most senior agency and client levels and entrants for all 16 categories passed through a rigorous judging process before being selected. ORC International won the financial award for its work with Nationwide Building Society to develop a mathematical analysis tool that reveals the link between employee commitment, customer satisfaction and business performance. Working alongside the building society's planning and development team, ORC International uncovered strong links between people management and its product sales, after analysing data from a mix of HR indicators, a staff attitude survey, sales figures and extensive customer research. This business model has been used to investigate how research data can be combined with management information and performance measures to gauge their relative impacts. Commenting on the win, ORC International's MD, Nigel Maxfield said: 'This is an outstanding achievement, and a real credit to everyone concerned. It clearly demonstrates our ability to differentiate ourselves in a very competitive marketplace. The Nationwide is now using the results of our research to inform its business strategies and HR policies'. Other finalists for the finance award included IFF Research, which received a commended award for its work with Barclays Bank and TNS for work with Abbey National.
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