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Food Industry Award for Consumer Insight | July 25 2003 |
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Unilever will again be presenting its award for consumer research in the food industry at this year's IGD Food Industry Awards in London on 14th October. The award is presented to a company that has translated new consumer insight to develop an innovative initiative with quantifiable business benefits. The deadline for entries has been extended to August 1st. The Awards are a chance to shine in front of a senior audience from the food and grocery industry and gain industry-wide recognition and media coverage. The consumer insight award is open to non-food companies including researchers. The winners in 2002 were Superquinn for their 'Green Bag', which anticipated the introduction of a plastic bag tax by the Government by producing a smaller, more environmentally friendly bag that is easier to pack and carry. Launched in October 2001, the new bag has reduced time spent at checkouts by 10% and reduced plastic bag usage by 97%, with more than 1.2 million bags sold to date. Also nominated were County Choice Foods and Sainsbury's. For details on how to enter for the Award, see http://www.igd.com/awards Simple printable version of this article. Email this article to a friend.
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