Online competitive intelligence provider Hitwise has announced the most visited UK retail sites from Quarter 3 2003 (July / August / September). Both Empire Direct and The Gadget Shop have enjoyed rapid rises to no.1 in their categories, while Asda has overtaken sainsburystoyou to reach no.2 spot in the Grocery & Alcohol category.
Empire Direct www.empiredirect.co.uk has risen from no.8 to no.1 in the Appliances & Electronics category. The Gadget Shop www.gadgetshop.com is the most popular Flowers & Gifts site, having ranked outside the top 10 sites in the previous quarter. Shopping.net has climbed 4 places to no.6 within the Rewards & Directories category.
Although Asda www.asda.co.uk has hopped over www.sainsburystoyou.co.uk to become the second most popular Grocery & Alcohol site, it should be noted that Sainsbury's also fills the no.4 spot, just as Tesco has separate sites at no.s 1 and 5.
Hitwise monitors how more than 25m Internet users interact with over 450,000 websites across 160 industry categories each day. It collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels.
Ranking tables for nine key categories are given below.