Elizabeth Norman International - for Top Jobs in Strategic Insight



 

Top Sites From Toddlers to Teens
November 12 2003

 

More than a fifth of active at-home US Internet users during September 2003 were between the ages of 2 and 17, according to data from Nielsen//NetRatings. Roughly 27m US Internet users between the ages of 2 and 17 logged on from home in September 2003, including 12m aged 2-11, and 14.9m aged 12-17.

The largest unique audience of 2-to-11-year-olds was captured by DisneyChannel.com, but Diva Starz had the highest market share. Favourite sites in the 12-17 age group were OriginalIcons.com and Blunt Truth.

Most Visited Sites September 2003, US Home Surfers Aged 2-11

% of audience from
this age group
Unique Audience
Diva Starz54%203,000
ToonTown Online47%415,000
Polly Pocket46%235,000
Barbie41%452,000
DisneyChannel.com39%1,061,000


Source: Nielsen//NetRatings


Most Visited Sites September 2003, US Home Surfers Aged 12-17
% of audience from
this age group
Unique Audience
Originalicons.com78%353,000
Blunt Truth76%496,000
Teen People74%209,000
FireHotQuotes.com73%251,000
Buddy4u.com73%279,000


Source: Nielsen//NetRatings

According to Dawn Brozek, senior analyst at Nielsen//NetRatings 'Mattel, Disney and Teen People are doing an excellent job of attracting their target audience to brand and promote key products, which positions these companies well as we head into the holiday shopping season'.

Salt Lake City has the highest proportion of 2-17 year olds among its Internet audience of any US local area - they make up 25% of surfers.



Simple printable version of this article.

Email this article to a friend.