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Ipsos and AP Form Polling Partnership | December 11 2003 |
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Ipsos has announced a partnership with The Associated Press for national and international public opinion polling. Ipsos-Public Affairs, headquartered in Washington, D.C., is to conduct twice monthly national polls, occasional state polls and quarterly international polls for AP. Founded in 1848, The Associated Press is the oldest and largest news organization in the world, serving as a source of news, photos, graphics, audio and video for more than one billion people a day. Ipsos, founded in 1975, is a leading global survey-based research group, which conducts research in more than 100 countries. 'The AP relishes the opportunity to provide interesting, issues-driven polling content for its members and subscribers across the globe in conjunction with Ipsos,' said Sandy Johnson, AP chief of bureau in Washington. Ipsos-Public Affairs President Thomas Riehle added 'Public opinion is evenly divided, fluid and fascinating, reflecting ambivalent attitudes on government, business, consumer and workplace issues in the US and around the world at a time when change is turbocharged. We look forward to exploring the changing attitudes of consumers and citizens with our new partners at The Associated Press'. Simple printable version of this article. Email this article to a friend.
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