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What’s Hot ... in February??
January 5 2004

 

ESOMAR's market research technology & innovation conference takes place on February 1 - 3 at the Intercontinental Princesa Sofia Hotel in Barcelona. The event offers researchers a glimpse of some of the ways in which leading edge technology is being used - and being influenced - by market research.

Major themes include:
  • Research technology's role throughout the marketing supply chain
  • the process of research innovation: push and pull factors
  • the value exchange
  • the importance of design in websites and web surveys
  • state of the art perspectives
  • how technology shapes market research and market research shapes technology.
The Conference will cover a wide range of innovative MR technologies, from the Internet revolution in the world of ad pre-testing to the use of eye tracking technology to help steer web site design, to conducting music research using Shazam's audio recognition technology [well worth a visit / trial if you don't already know it - see www.shazam.com - Ed.].

Multinational companies from Europe, North America and Asia including Unilever, IBM, NOP, NFO, Vodafone, Harris Interactive, Burson-Marsteller and others will be leading the discussion.

'Keeping up to date is important since missing out on the next 'killer application' maybe at best a lost opportunity or, at worst, a business killer', according to Martin Oxley, programme committee chairman and MD, NFO Europe Interactive, UK.

More information is available from Rocío Corrales, r.corrales@esomar.org , tel: +31 20 664 2141 or via www.esomar.org/main.php?a=3&p=476



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