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US Online Population and Demographics | January 19 2004 |
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The USA's online population continues to grow steadily, while broadband use grows rapidly, according to latest figures from The Harris Poll(r). Around 69% of adults are now online: of these, almost 90% have home access and more than one third now have some form of broadband connection. Harris Interactive(r) found that 69% of adults are now online (October / December 2003), up from 67% in late 2002, 64% in late 2001, 63% in 2000, 56% in 1999 and only 9% when tracking began in 1995. The percentage who access the Internet from a location other than home and work is actually declining, from a peak of 20% in April 2001 to only 16% now. In 1998 the % accessing from work and home was roughly the same - but the % accessing from home rocketed in the year 2000 to approximately twice the % accessing from work, and has remained at about that ratio. There has been a big increase in those with broadband connections. Less than two years ago, only 22% of adults online had broadband connections (including ISDN, cable, ADSL/DSC, T1 and T3 lines). This rose to 27% in November / December 2002 and is now 37% of all those online (see table below for other connection types. Note that a quarter of respondents are not sure of their connection type!). As Internet penetration rises, the demographic profile of Internet users looks more like that of the US as a whole. It is still true that more young than older people, and more affluent than low-income people, are online. But 7% of those online are now over 65 (compared to 15% of all adults who are over 65), 40% of those online (compared to 47% of all adults) did not go to college and 15% have incomes of less than $25,000 (compared to 19% of adults). 'What type of Internet connection do you have for your home computer or other primary computer?"
The Harris Poll(r) conducted 2,033 interviews with adults (aged18+) by telephone within the USA during October and December 2003. Simple printable version of this article. Email this article to a friend.
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