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Healthcare Research Worldwide
In the UK, Healthcare Research Worldwide (HRW) is adding Oncology team leader Jo McDonald to its Board of Directors from 1 April.
Launched in 2014 by former Cello Health exec Vivienne Farr, Narrative Health has offices in London and New York. The firm uses approaches such as communities, observation, in-home contextual interviews, neurometrics, and facial encoding to help clients understand the patients' world, their brand perception, and communication concepts.
McDonald (pictured) joined three years ago to head up and develop the firm's oncology offering, having previously worked at GSK Oncology. Her career in market research spans both agency and industry-side. Christine Dalzell, Global MD, comments: 'Jo's passion for oncology and her vast experience in this area meant that she was the perfect person to head up and develop HRW's Oncology specialist team, OR:BIT. She will continue to lead on this specialism, as well as directing the development of strategic partnerships with our clients across all therapy areas.'
Web site: www.hrwhealthcare.com .
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