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InnovateMR
US-based sample solutions provider InnovateMR has appointed former Toluna exec Sandy Casey
as SVP, Global Supply, tasked with leading the Global Supply team and overseeing its respondent supply functions.
Calabasas, California-based InnovateMR, which was founded in 2014 by uSamp co-founders Matt Dusig and Gregg Lavin, 'pinpoints' global panelists on demand, and delivers sample via connected APIs. Two years ago, the company launched the Pegasus Self-Serve Sampling Platform.
Casey (pictured) joins with more than sixteen years' MR industry experience, the last seven spent at online community provider Toluna, where she latterly served as SVP of Global Strategic Alliances, overseeing business development and strategic partnerships on a global level. Prior to this she was SVP of Supply at insight exchange and sample management platform Cint, in charge of the sales, business development, operations and management of market research panels within the firm's SaaS-based platform. Earlier, she worked for Greenfield Online, building the B2B research business; and for Socratic Technologies, overseeing the company's panel partnership strategy.
Commenting on the appointment, Lavin said: 'Sandy brings a wealth of experience leading supply growth initiatives. Her B2B sourcing acumen will be invaluable as we continue to elevate our B2B panel offering. We have quickly become the preferred B2B specialist among the MR buying community, and we are excited to further expand our expertise in this area by hiring what we consider to be the industry's leading thought leader in B2B research'.
Web site: www.innovatemr.com .
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