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Smarty Pants
US-based youth and family researcher Smarty Pants has promoted Laura Munroe to the position of Senior Director.
The company, which has headquarters in Johnson City, TN, and offices in seven other US cities, works on brand positioning, new product development, consumer lifestyle and trend research. Munroe (pictured) joined in 2013, and currently leads a team of qualitative and quantitative researchers that guides innovation and marketing efforts for clients. In recent years, she has also led a broad range of initiatives to reveal insights - from holiday shopping dynamics, to household health and wellness, to the impact of COVID-19 on consumer lifestyles, attitudes, and behaviors. Earlier, she spent more than six years at consumer collaboration specialist Communispace, where she latterly served as Onsite Research Consultant.
EVP Alisha Snow comments: 'Laura is an extremely innovative and inspiring researcher. She is a master at developing unique approaches for extracting deep consumer insights and crafting deliverables that wow stakeholders. As Laura has grown into a key leader at our organization, she has mentored others with her unique blend of business savvy, curiosity and creativity.'
Web site: www.asksmartypants.com .
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