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Coalition for Innovative Media Measurement (CIMM)
CIMM, the US-based group promoting best practices and innovations in media measurement and ad currency development, has appointed OMD USA Chief Executive Chrissie Hanson to its Board of Directors.
Hanson (pictured) brings more than two decades of experience in advertising, and will help guide CIMM's efforts to address the latest challenges and champion innovations across the TV and video marketplace, as well as helping to oversee the CIMM executive team, overall strategy, working group activities, and budget. Prior to taking the CEO's role at OMD, she served as the agency's Global Chief Strategic Officer, leading attention measurement programs and collaborating with internal and external stakeholders to launch ARC, OMD's Attention Requirement Calculator.
CIMM MD Jon Watts comments: 'Chrissie is a force in our industry with incredible insight into the wants and needs of advertisers and the ability to transform critical asks into action. As CIMM continues to innovate in order to support all facets of the TV and video ecosystem, the addition of Chrissie's buy-side brilliance to our Board will be essential to driving our initiatives forward'.
A division of the ARF since 2018, CIMM is online at www.cimm-us.org .
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