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Orchard
In Chicago, social media-based product and message testing firm Orchard has promoted Jordan Neve and Keeley McManus to Client Strategy & Insights Managers.
Established in 2018, Orchard taps behavioral data and predictive analytics to help clients with decision-making - including 'testing in the wild', to get brands 'as close to real consumer mindsets as possible'. Last month it secured an unspecified amount of investment from Thornapple River Capital, and last week Bryson Cwick rejoined the firm as Business Development Manager.
Neve (pictured above) joined Orchard 2021 as Senior Account Strategist. CEO and President Rashed Chowdhury says she 'quickly became one of our best-placed bets... transformed client accounts, injected positivity into our day-to-day, and established herself as a true team leader'.
McManus (pictured below) arrived a year later as Senior Account Strategist, and 'quickly became a company veteran' according to Chowdhury, who adds 'Beyond her professional acumen, her thoughtfulness enriches our company culture'.
Web site: www.orchard-insights.com .
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