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PubMatic
In London, ad tech company PubMatic has announced two senior hires: Kavita Veeramah Collins as Senior Director of Advertiser Solutions CTV and Silvia Gorra as Senior Marketing Director for the EMEA region.
PubMatic's platform allows digital content creators across the open Internet to control access to their inventory and give marketers addressable audiences across ad formats and devices. In 2022 the firm acquired media measurement and reporting platform Martin and a year ago it partnered with Adsquare, to integrate the latter's location intelligence and enhance its Connect cross-media targeting platform. The firm's CTV revenue more than doubled in the fourth quarter of 2024, reaching 20% of its total revenue, while the EMEA region emerged as the company's fastest-growing market for CTV.
Veeramah Collins brings experience in broadcaster sales, including roles at ITV, London Live and Sony Pictures Television Networks. She will now focus on supporting advertisers as they transition to a CTV-first approach.
Gorra brings more than twenty years of experience driving marketing strategy for ad tech companies, most recently VidMob where she was VP of Marketing, and previously as VP of International Marketing at Magnite. She will now lead PubMatic's marketing strategy across EMEA, strengthening the company's brand positioning and market influence.
Emma Newman, the company's Chief Revenue Officer, EMEA comments: 'We're delighted to welcome both Kavita and Silvia to PubMatic. Their backgrounds in broadcasting and CTV and deep relationships across the industry are critical to our growth in this rapidly evolving sector'.
The firm is online at www.pubmatic.com .
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