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CSD Integrates Tracking Products
French pharma data firm Cegedim Strategic Data (CSD) has launched a suite of products that combine its patient, promotion and communication tracking analyses for specific therapeutic markets.
Data for the new CSDSuite is collected through the company's panels of office and hospital-based specialists and general practitioners.
The tools enable clients to measure their market share and analyse segments, track competitors' marketing strategies, gauge 'share-of-voice', and understand how doctors perceive their communications and their impact on prescription intent.
According to CEO Bruno Sarfati: 'With the strength of our integrated services, CSDSuite provides in-depth, actionable tracking analysis for a specific market, allowing clients to optimise sales growth and return on investment.'
Earlier this month, the Cegedim Group acquired the Nomi Group, which provides pharma business intelligence in the Nordic region.
Web site: www.cegedim.com .
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