Nielsen Launches Business Consulting in India

In Mumbai, Nielsen has launched a specialist Business Consulting Services group, which will combine qualitative consulting with fact-based analytic-driven recommendations. The group will be led by Asitava Sen, who joined Nielsen as Director, Retail Consulting last year.

The new service has been designed to help clients identify and optimize existing and new growth opportunities, and will integrate Nielsen's current services as well as develop new solutions to address business issues in sales, marketing and innovation.

Eugene Roytburg, MD of Business Consulting Services explains: 'Nielsen is targeting aggressive growth goals in Asia Pacific, and India is expected to make a significant contribution. We are excited about this new development in the company.'

Sen, who is now Director, Business Consulting Services, has more than 18 years' experience in consumer and retail management consulting. He previously led the retail and consumer industry practice at PricewaterhouseCoopers in India, prior to which, he held senior roles at management consultancies Kurt Salmon Associates and AF Ferguson & Co.

Web site: www.nielsen.com .