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Partners Apply Brains to Packaging Research
In the US, consumer specialist Perception Research Services International (PRS) and neuroscience firm EmSense have partnered to offer bio-sensory measures within quant packaging research studies.
The pair will use PRS eye-tracking and EmSense's EmGear brainwave measurement technology to link package viewing patterns with measures of cognition and emotion, in order to identify the specific design elements driving purchasing.
PRS President Scott Young commented: 'Our focus is on helping companies 'win at retail' through effective packaging. Linking package viewing patterns to additional bio-sensory measures of emotion and cognition through our partnership with EmSense will help us take this to a new level.'
The combined insight will be offered as part of PRS's 'On-Shelf Packaging Assessment' studies.
Web sites: www.prsresearch.com and www.emsense.com .
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