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US Pollster Gets Injection of Funds
Asbury Park, NJ-based public opinion research firm Rasmussen Reports, LLC has received a 'major' growth capital investment from an NYC private equity firm, to expand and enhance its provision of US public opinion data.
Terms of the deal with Noson Lawen Partners - which focuses on providing growth and buyout capital to smaller U.S. information and media companies - were not disclosed.
Rasmussen's daily releases include measures of consumer and investor confidence, a Presidential Approval Index and polls tracking current events and lifestyle trends, backed up commentary and analysis. The firm prides itself on its independent stance and methodological credibility - surveys are not conducted for clients and income is from advertising and subscriptions - and boasts 'the most visited public opinion website in the country' at www.rasmussenreports.com .
Founder and President Scott Rasmussen says the deal will enable his firm to expand and enhance all aspects of its business: 'That includes expanding our Premium Membership service and subscription base, developing new index products and sponsorship opportunities, and exploring new research techniques.'
Ted Carroll of Noson Lawen commented: 'We admire the rock solid credibility and market-leading accuracy of the Rasmussen Reports product suite, and we are going to be actively engaged with Scott and his team as they expand it.'
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