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Hedde Takes Key Role at Ipsos ASI
Ipsos has announced former Lightspeed CEO Anne Hedde as Global President of its advertising division Ipsos ASI, responsible for worldwide Project Management and all aspects of business in the USA. She will be based in the company's office in Parsippany, NJ.
Hedde spent seven years as CEO of the fast-growing Lightspeed, driving development and strategy, after two years as CFO. She left in June and was replaced as Global CEO by David Day. She began her career in financial services as a Certified Public Accountant and held several positions in corporate finance and investment banking before joining Kantar. She is an active member of the Advertising Research Foundation (ARF) and chairs quality standards body the Association Collaborative Effort (ACE). She holds an MBA from Texas University at Arlington.
'Anne has proven herself as a true leader in the research business' comments Jim Smith, Chairman and CEO of Ipsos in North America. 'Her reputation as a thought leader in interactive research and her demonstrated ability to successfully build and lead companies is an ideal fit with Ipsos.'
Web site: www.ipsos-asi.com .
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