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Lotame's Deal for Dimestore Data
In the US, social media tracking and targeting firm Lotame has announced a partnership with Dimestore Media, allowing the former to collect an unlimited amount of the latter's survey data, access it real time and add it into its own reporting at any stage throughout a campaign.
Lotame integrates data from anonymous social media activity with intent, interest and demographic data in order to generate actionable marketing insights and 'zero-waste' audience targeting, while its new partner provides multiple-question in-banner surveys which collect and report marketing intelligence on campaign ROI using advertiser-defined metrics such as increased intent to buy, brand awareness, primary message retention and brand attitudes.
The two have already worked together on projects for a number of clients including national television programs, automakers and CPG companies.
'Dimestore gives us incredible access to the live data it collects, allowing us to provide rich, meaningful and real-time intelligence to advertisers so they can make the most of their online budgets', says Andy Monfried, CEO of Lotame.
Scott Cohen, Dimestore CEO, says the deal will help Lotame to guide marketers in adjusting their approach to improve engagement and results, adding: 'Data is important, but it is most valuable if it is accurate, quick, and actionable. Lotame understands how to use data to move advertisers in the right direction to assure their online advertising success.'
Privately-held Maryland and New York-based Lotame is backed by funding from Battery Ventures, Emergence Capital Partners, Betaworks and Hillcrest Management. Web sites are at www.lotame.com and www.dimestore.com .
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