Shoppercentric Hires Ipsos Shopper Research Specialist

In the UK, Shoppercentric has appointed former Ipsos MD of Retail and Shopper Research Sharon Hodgson as a Director.

Hodgson joined Ipsos UK in 1993, where she established and managed the firm's first dedicated Retail division, before moving on to become the Deputy MD of its Insight Consumer division. In addition to her most recent role, she also headed Ipsos's Shopper Centre of Excellence for Western Europe.

In her new position, Hodgson will be working with clients to enable them to develop a greater understanding of shopper behaviour and key influences.

Describing Hodgson as a 'familiar face' on the shopper research circuit, MD Danielle Pinnington commented: 'Sharon's got strong commercial attributes and will greatly assist in developing our research offering. We're very much looking forward to watching her help grow the business even further.'

Harpenden-based Shoppercentric, which was founded in 2004, offers research to brand owners and retailers to drive their shopper marketing and retail strategies.

Web site: www.shoppercentric.com .