Targetspot Introduces Online Radio Ad Tracking

In the US, Internet radio ad network TargetSpot has launched a response tracking and reporting system that provides advertisers with insight into their online radio campaigns.

New York City-based TargetSpot, which has more than 15.3 million unique listeners each month, last year began providing its network with access to comScore Arbitron quarter-hour and cumulative Online Radio Rating audience estimates.

Its new TargetSpot Analytics solution captures and tracks the unique and total visits to any advertiser designated destination web site, after an online radio ad has been delivered.

By adding a code to the destination web site which corresponds with their TargetSpot ad campaign, the new tool can provide users with information on each visit to an advertiser's web site - even if the consumer arrives there later through a search engine or by typing the web site URL directly into the browser.

The firm says this information provides agencies and advertisers with the ability to measure a 'true return on investment' and optimize the performance of their online radio campaigns.

'TargetSpot Analytics was designed to deliver greater accuracy, measurement and accountability to Internet radio advertisements,' stated CEO Eyal Goldwerger. 'We are the only Internet radio ad network to offer such robust performance measurement capabilities.'

Web site: www.targetspot.com .