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SampleWorx Launches Online Marketplace
In Australia, SampleWorx has launched an online sample marketplace where potential buyers can log on and post details about their projects, and suppliers can place bids to win these contracts.
Before sample is delivered to buyers, it is automatically processed through digital fingerprinting technology.
With 0.25% of the Australian population said to complete 30% of all online surveys, the firm claims this process offers access to a much larger pool without the risk of duplicated respondents. Its team has spent nearly two years and $1m developing the technology, which passively fingerprints respondent computers (without cookies), and de-duplicates within single and across multiple panels. In addition, the team has introduced technology to detect and manage poor quality respondents.
With the digital fingerprint deployed within an independent market place, duplicate respondents cannot be reported back to panel owners but are instead screened out of the buyers' surveys. The firm says this provides compliance with any privacy legislation, in any country.
Whilst at present the online sample marketplace is only available for buyers of Australian sample, a global roll-out is planned in the next few months.
SampleWorx, which was launched 18 months ago, has already applied a similar new technology approach to landline telephone random digit dialling and mobile phone random digit dialling sample.
Web site: www.sampleworx.com.au .
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