New Analysis Option for Entertainment Chatter

Social media measurement firm Fizziolo.gy has developed a system to measure and track real-time online conversations about the entertainment industry.

Fizziolo.gy measures opinions about entertainment, such as movies, video games, music and TV, being expressed on Facebook, Twitter, blogs, message boards and other social networks. Individual comments are converted into trackable scored data.

The new Weekly Fizz10 will chart opinions, and will also offer custom research, tracking and analysis for advertisers, studios, networks and content creators.

Mentions are measured by volume and analyzed to determine sentiment, by trained social media analysts who are able to interpret whether feedback is positive or negative.

'It's the world's biggest, fastest, most honest focus group,' says Ben Carlson, co-creator of Fizziolo.gy. 'All of these online conversations are impacting entertainment, and we can help marketers, content creators and other entertainment decision-makers understand what everyone is talking about - spotting challenges and opportunities.'

Fizziolo.gy, which is part of ad agency Bradley and Montgomery (BaM), is online at www.fizziolo.gy , and despite the domain suffix (Guyana, in case you're wondering) is based in the US.