Cint Rolls Out Panel Exchange in Australia

Data collection agency Field Force has become the first firm in Australia to join the 'Panel Exchange' sample marketplace operated by Swedish software firm Cint.

Melbourne and Sydney-based Field Force was established in 1995 as a field and data processing consultancy, offering CATI, CAPI, face-to-face, and online techniques.

Cint's SaaS, web-based system provides online sample management and access, as well as online panel management products. The Exchange currently offers access to more than 2.5 million panellists in around 35 countries.

Tom Mitchell-Taverner, who has recently been appointed as a local agent to represent Cint in Australia and New Zealand, commented: 'With Field Force joining the Cint Panel Exchange and other potential panel partners showing considerable interest in commercializing their panels through the platform, I estimate that there will be up to 100,000 panelists available for direct sample access in Australia by the end of the year.'

Web sites: www.cint.com and www.fieldforce.com.au .