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NPD Adds to Tech Retail Monitor
US-based retail specialist The NPD Group has enhanced its Retail Insight Service to enable consumer technology clients to view point-of-sale information and 'casual' sales data side-by-side.
This new view of the consumer technology landscape offers the ability to see brand assortment at key retailers, as well as track competitive promotional and assortment strategies. The firm says that this allows manufacturers to assess quantitatively how assortment, promotion, and pricing affect market share.
'With this more detailed analysis of the market, manufacturers can easily measure the impact of causal factors on retail sales,' says Group President Dennis Brown, allowing them to 'refine marketing and advertising strategies and strengthen their relationships with retailers.'
The company is online at www.npd.com .
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