Firms Link for Faster Survey Process

In Sweden, market research technology firm Dapresy has partnered with research software provider Action Dialog Partner, to integrate the latter's survey tool into its own Research Management service.

Dapresy's service spans the entire research process from data collection through to the development of action plans. It also enables organisations to gather all their survey-based business information and other data into one central location.

Dapresy's CEO TorbjÖrn Andersson says that the service 'outperforms even the top survey and reporting tools often found in large, global survey organisations'.

With the addition of Action Dialog Partner's survey tool, both firms believe the entire research process will be faster and offer 'major cost savings'.

'Through the Dapresy integration, our customers are granted access to a comprehensive platform that in addition to our survey tool also handles reporting, distribution and action plans based on market information,' states Sten Ortman, CEO and founder of Action Dialog Partner.

Last month, Dapresy appointed former GfK NOP executive Anders Brogren as a Senior Advisor, to support the development and promotion of its Survey Manager Software-as-a-Service tool.

Web sites: www.dapresy.com and www.actiondialog.com .