Firms Team Up to Enhance Radio Ratings

US-based consultancy dmr has partnered with radio technology specialist Emmis Interactive to offer radio stations audience data analysis based around Arbitron's PPM, to help maximize their ratings and revenue.

dmr provides an understanding of how consumers use radio, using findings from the PPM (Portable People Meter), and guides stations to most effectively reach, engage, and build listener affinity. Its new partner Emmis is a global software and consulting company that provides radio stations with interactive tools for building audience affinity.

The firms say their partnership will provide radio stations with the skills to identify and recruit the right consumers, as well as the ability to craft an ongoing strategy to build engagement and establish loyalty.

'Emmis Interactive offers the industry the most sophisticated interactive platform available for identifying, engaging and tracking a station's most important listeners,' comments dmr President, Tripp Eldredge. 'Its BaseStation platform provides dmr clients with a 360-degree view of those listeners who make the most ratings impact.'

Emmis Co-President Rey Mena says linking his firm's BaseStation solution with dmr's ability to turn user data into intelligence, makes a 'terrific' combination.

Web sites: www.emmisinteractive.com and www.dmrinteractive.com .