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Information Resources Launches New E-Commerce Website
Information Resources has launched a new e-commerce website to provide smaller consumer packaged goods (CPG) companies with the same market analysis and insights as their more established and larger competitors. With this online service, customers can select and purchase market intelligence available from IRI's InfoScan retail tracking service to meet their specific business needs.
From IRI's KnowlEdge Group, the website offers a large variety of customisable reports and industry studies. According to Kevin O'Malley, Vice President IRI's Marketing Group, " Our new KnowlEdge Group website provides customers easy access to the intelligence they need to quickly identify and take action on key business issues and opportunities. And because the reports are Web-based and affordably priced, they can access the expert reports they need whenever, where ever and however they need it."
IRI launched the KnowlEdge Group in 2000 to focus on and respond to the needs of fast-growing clients in the CPG industry. In addition to the website, the KnowlEdge group continues to develop products and services to help smaller but growing CPG companies close the gap with their largest competitors.
For further information, visit www.knowledgegroup.com
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