Partners to Offer Asian Consumer Research

Japanese online panel supplier Research Panel has partnered with Korean agency Trend Monitor to provide a multi-Asian country consumer research service.

The service, which was initially offered in China, Korea and Taiwan, now includes the Japanese market. In addition,both firms say that their combined data will be much more detailed, reflecting the actual condition of these Asian markets.

Research Panel CEO Toshiki Sano comments: 'In recent years, demand for Japanese data as well as that from the economically growing Asian region, has increased rapidly. This combined information report will be a substantial aid for our clients' marketing activities.'

Sano's firm, which was founded in 2005, has a proprietary panel of 1.3 million members in Japan. The firm now offers the panel service to overseas clients, and partners with other global research companies to expand its coverage.

Web site: http://global.research-panel.jp .