Digital Signs Incorporate Audience Measurement

In Singapore, out-of-home signage measurement firm 1-2-1VIEW has launched what it describes as 'the world's first all-in-one platform' that combines digital signage and audience measurement in a single screen solution.

The new Playscreen unit incorporates the firm's InterFace Viewer Validation system through a standard web camera and advanced IP video technology. This counts the volume of footfall traffic at each point-of-display, to determine the number of people passing by.

Playscreen can also determine how long people looked at the display, and whether viewers are male or female; and can report on which displays receive the least traffic, to enable owners to relocate them to better spots.

'We believe this innovative technology will serve as an invaluable solution for all advertisers who are looking for a tool to make better investment decisions and realize the best return on their infrastructure installations,' stated CEO Alfred Chong.

Web site: www.121view.com .