Harris and 'Ideas To Go' Partner for Concept Feedback

Harris Interactive has partnered with innovation consultancy Ideas To Go (ITG) to enable clients to explore, create concepts for, and test new products.

ITG designs and facilitates ideation, strategy and concept development sessions, and works with a diverse panel of Creative Consumers® associates to deliver customer insight on concepts for new products and services, positioning, product claims, promotions, packaging and naming.

'Blending Harris' processes and methodologies with the power of Ideas To Go's Creative Consumers® associates panel generates a diverse array of actionable ideas, from the everyday to the exceptional, and complements our existing full-service suite of NPD solutions,' explains George Terhanian, President, Global Solutions Groups for Harris Interactive.

ITG's Principal Ed Harrington says the collaboration will offer clients 'a continuity of excellence from concept to prototype'.

Web sites: www.harrisinteractive.com and www.ideastogo.com .