Rentrak Rolls Out Box Office Reporting in Russia

US-based multi-screen tracking firm Rentrak has rolled out its Box Office Essentials ticket sales data tool in Russia. The firm has also opened a Moscow field office to support the expansion.

As part of the service, Rentrak collects ticket sales data from 800 theater locations incorporating 2,800 screens in Russia.

Subscribers receive reporting via 24/7 web browser-based access to their data, including hourly sales, 3-D breakout and theatre circuit level reporting, as well as top-line industry performance analytics.

Rentrak also offers its Box Office Essentials product by direct electronic connection to studio distribution customers in North America, Brazil, Hong Kong and India.

'We are very pleased to be opening up Russia,' commented Ron Giambra, EVP of Theatrical Worldwide. 'With the increasing importance of international box office revenue, it is more vital than ever for the motion picture industry to have access to the most timely, accurate and in-depth data and analytical services to maximize distribution operations.'

Web site: www.rentrak.com .