Experian Offers Pre-Campaign Test Service

In Hong Kong, information giant Experian has launched a technology service to enable organisations to test concepts for new marketing initiatives and campaigns.

Its new Customer Lab service offers clients 'test and learn' facilities to prove the value of early stage marketing programmes prior to wider investment.

The lab has a dedicated team, who specialise in data management, marketing analytics and campaign management; and provide organisations with an extension to their marketing resource.

Customer Lab features an on-demand platform to enable organisations to create and assess various marketing scenarios with a small initial investment.

All test activities are then tested and measured against pre-defined ROI key performance indicators.

'The traditional way of converting customer insight into data driven marketing initiatives often requires intensive resources and expertise,' stated Tim Pullan, MD of Marketing Analytics, Experian Asia Pacific. 'Our Customer Lab technology service offers organisations a low-risk, high-return marketing test bed, to build confidence and credibility before fully rolling out their campaigns.'

Web site: www.experianplc.com .