New Tool Delivers eHealth Insights

In the US, healthcare market research firm Manhattan Research has released a research product that uncover behaviors, attitudes and future interests of consumers, physicians and nurses towards using technology for health purposes.

According to Manhattan Research, US physicians on average spend a full work day (eight hours) online each week for professional purposes, and over two-thirds of consumers turn to the Internet for health and medical information.

The firm's new 'Taking the Pulse Hospitals' tool is tailored specifically to the needs of hospital and health system marketing teams. It draws from the firm's annual consumer and healthcare professional studies, and is based on more than 10,000 in-depth interviews.

'The Internet has quickly become a primary resource for consumers, physicians, and nurses to learn about health information and to connect with various stakeholders in the healthcare delivery system,' stated President Mark Bard. 'We have seen the utilization of hospital and health system web sites increase at a rapid pace over the past five years as the demand for these sites increases and the content they deliver continues to improve.'

Taking the Pulse Hospitals can be used to examine topics such as the health resource media mix, physician-patient relationship and connectivity, social media, electronic health records, mobile phones and applications, e-mail newsletters, practice technology profile, and patient education.

Web site: www.manhattanresearch.com/hospitals/ .