Attentio Raises €525k Investment for Global Expansion

In Belgium, social media monitoring and analytics firm Attentio has raised EUR 525k which it will use to support its global expansion plans.

Founded in 2004, Attentio provides companies with a Brand Dashboard that tracks and analyses online conversations across social and traditional media. Its automated insight engine discovers topics discussed around brands and products, and also analyses sentiment.

Attentio - which has raised a total of about EUR 2.9m in funding to date - has clients, agency partners and re-sellers in all major European countries and the US.

This latest round of institutional investment was provided by the Brussels Regional Investment Company (SRIB/GIMB). The financing consisted of an equity investment of EUR 400k and a loan of EUR 125k.

'The whole concept of marketing, market research, customer service and PR is changing with the rapid growth of social media,' said Attentio's Executive Chairman William Klippgen. 'No company can ignore what is being discussed about their products and brands online, and the only way to understand the gist of thousands or even millions of messages, is to use media monitoring tools like Attentio.'

Last month, the firm and celebrity web site TheNod.com released the first results from a collaboration to track and analyse celebrity brand associations.

Web site: www.attentio.com .