Online Gaming Behavior Analytics Tool Launched

Grafix Technologies - which provides gaming and gambling solutions - is to launch a web analytics solution for delivering real-time insight into web site traffic and visitor behaviour.

Its new 'Grafix Visitor Tracker' will not only deliver live visitor information, but will also enable users to react to the resulting data.

The tool will offer up-to-the-minute business intelligence about who is visiting a web site and why, which the firm says would enable gaming and online gambling sites to target unidentified site visitors with tailored communications.

'The Internet is now a decisive tool in a marketing mix, as an increasing number of marketing professionals are looking for hands-on reach to data and their e-visitors,' said founder and CEO Tej Kohli. 'Our tool will help guarantee that target visitors are conscious of and prompted to come to the web site, all geared-up and ready to play, interact or shop.'

Web site: www.grafixsoftech.com .